Design Research for a Fitness and Wellness Company

I framed an investigation of alternative postures in the workplace for a global fitness and wellness company by conducting design research. The project included user observation, competitive benchmarking and identification of a set of design tensions to inform concept ideation.

GE Collaboration Space

GE Healthcare hired Avenir Design to take a look at their showroom in Cleveland. We partnered with architectural services firm PlanTheSpace to lead their team through a workshop and ultimately create new schematics.

Great Customer Experiences Don’t Need to be Bought

I spent over a week interviewing about 30 people on what makes a great customer experience. Surprisingly, it doesn’t take an expensive or flashy gesture to make your customer remember their positive interaction with your company. What matters is sincerity, giving your […]