I framed an investigation of alternative postures in the workplace for a global fitness and wellness company by conducting design research. The project included user observation, competitive benchmarking and identification of a set of design tensions to inform concept ideation.
Design research is not “a science” and is not necessarily “scientific.” It gives designers and clients a much more nuanced understanding of the people for whom they design while providing knowledge that addresses some of the most fundamental questions we face throughout the process.
~Jon Freach for The Atlantic
The company has taken my research and is in the process of designing a product around it. Because of this research, they were able to jump-start their design process and shorten the product development cycle. I used a powerful set of tools in combination to conduct my research and come up with my conclusions.
My research was summarized in a powerpoint deck and I presented my findings to the client’s top designers. Our conversation dug further into the research and we used the meeting as a way to hone in on the design principles that will guide this product.