Privacy in the Age of Digital Sharing

I’ll be sharing research on five privacy personas that I’ve developed around attitudes towards privacy. You’ll gain a better understanding of your own attitude towards putting your data up online and have the tools to assess the attitudes of the people you’re designing for. We’ll take a look at a few key design patterns that companies have used to target different kinds of users and what they do that works well.

We’ve entered the sharing age—the mobile revolution allows us to share our cars, homes, and pet photos with ease. We trust companies to keep our most sensitive information secret, while at the same time posting personal information publicly. Boundaries between our digital and analog identities are dissolving. As designers, we make more and more products that collect user data and it’s time for us to have serious conversations about digital privacy.

At the same time, just because people want to share their information with us doesn’t mean we should run wild. As designers, we have the responsibility to take care of our users and treat them with respect and integrity, and that includes their data. We’ll finish the presentation with a discussion of what kind of code of conduct we need to adopt as designers, and how to factor that into our day-to-day work.

Sketchnote summarizing the privacy personas

Many thanks to Veronica Erb for the sketchnote!

Presented at IA Summit 2018, Chicago, IL.