A practical path for turning strategy into something that works
You’re trapped in the execution loop. No time to work on strategy. No clarity coming from leadership either. Just shipping, reacting, shipping again.
“If only I had more time for strategy.”
But here’s what I’ve learned working with product teams: most don’t have a strategy problem—they have a communication problem. When others don’t have clarity on your strategy, you end up spending time validating their ideas and following their strategies instead of your own. You can’t say no because you haven’t given them a clear yes to something else. The way out isn’t finding time for strategy. It’s using whatever strategy you have—even if it’s incomplete—to stop the time leaks.
In this talk from INDUSTRY 22025, I walk through the Strategy Flywheel and the six techniques that help product teams reclaim time, make sharper decisions, and create momentum instead of chaos. If you’ve ever felt like your team is “getting a lot done… but not moving forward,” this will land.
Want this for your team? I’m bringing this talk to companies as both a keynote or a hands-on workshop where we apply the Strategy Flywheel to your actual work. Get in touch if you’re interested.
Here’s the full recording.
Since you’re on my mailing list already, you can also access the supplemental materials directly.
It takes a village
This talk came together because a lot of people shaped it—through critique, encouragement, expertise, and the kind of generosity that makes work like this possible.
Tami R. — helped me shift from platitudes to real stories, which changed the entire arc of the talk.
Kelle S. — asked the exact questions that forced clarity and stronger reasoning.
Curran S. — ensured the delivery resonated, not just the ideas on the slides.
Anne L. — provided steady support and made me feel like I had a real team behind this.
My alumni product chat thread — a constant source of wisdom, pattern-spotting, and honest perspective.
Jon H. — brought the design to life and made the visual story match the strength of the ideas.
RLS feedback team — gave candid reactions at the moments I needed them most.
Rachel W. — helped me find my voice and land the storytelling choices that mattered.
Holly V. — the quiet, steady encouragement in the background that made it possible to keep going.
Matt K. — sat through all of my stress, all the drafts, all the run-throughs—essentially the entire emotional lifecycle of this talk.
Olivia V. — the key on-the-ground partner who handled logistics so everything could run smoothly.
Carlo C. — my behind-the-scenes engine, making sure every freebie, handout, and detail was ready for showtime.
Diana S. — pushed me to sharpen my spiky point of view and articulate what made this talk distinctly mine.
If something clicks, or if you think I’m completely wrong about something, tell me. I don’t want this to be a framework that lives without getting tested by reality.